— Journal
Thinking out loud.
Writing on web, search, conversion optimisation and the business of building brands worth following.
Journal · Ideas & Process · Marketing Strategy · Design · Engineering · Strategy · Studio Hachi · Editorial ·
CRM6 min read
CRM and email marketing for businesses in Mauritius: what actually works
Acquiring a new customer costs five times more than retaining an existing one. Yet most businesses in Mauritius still have no CRM strategy. Here is where to start.
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Social Media5 min read
Social media strategy for businesses in Mauritius: what platforms actually matter
The answer to "which social media platform should my business be on?" is not Facebook, Instagram and TikTok. It depends on who you are trying to reach — and most businesses in Mauritius are getting this wrong.
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AI & GEO7 min read
GEO: why businesses in Mauritius need to optimise for AI search, not just Google
ChatGPT, Perplexity and Google's AI Overviews are now answering questions that used to send traffic to websites. If your business is not in those answers, you are invisible to a growing segment of your market.
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